Why Exhibit


The Texas International Hair and Trade Show is the largest multicultural hair, beauty, cosmetic (HBC) exposition in the South Central United States. It features cutting-edge educators, motivational speakers, and fashion icons like no other show in the area. It offers the largest direct sales opportunity in the HBC industry in Texas, Louisiana, Arkansas, and Oklahoma. Embarking into its 18th year, a proven winner, with a history of phenomenal attendance the TIHTS offers sponsors, exhibitors, and educators a prime venue to market their products to thousands of conscious industry-specific consumers in one centralized location.  The Texas International Hair and Trade Show will always provide top of the line education for stylists, barber, and others in the HBC all under one roof.


  • Reach over 5000+ Beauty Professionals in 2 days
  • Secure new customers and sales lead to one centralized location
  • Market to thousands of conscious industry-specific consumers
  • 15 Year Track record of introducing pros and consumers to your brands
  • Valuable promotion of your brand before the event

Promotion venues:

Show website: www.texashairshows.com (we receive thousands of hits per month)

Over 100M targeted market impressions via national magazine

E-marketing: Each exhibitor is provided with e-blast sent pre and post-show

By the Numbers:

  • 81% purchase products on the show floor
  • 92% identify products for future use
  • 78% listen to in-booth education
  • 83% participate in the Education Program
  • 7 out of 10 attendees directly influence purchasing in their salon