Why Exhibit

Embarking on its 19th year, the Texas International Hair and Trade Show is the largest multicultural hair, beauty, cosmetic (HBC) exposition in the South Central Region of the United States (Texas, Louisiana, Arkansas, and Oklahoma).  It features cutting-edge educators, motivational speakers, and fashion icons like no other show in the area. It offers the largest direct sales opportunity in the HBC industry in Texas, Louisiana, Arkansas, and Oklahoma. TIHTS provides a centralized location for exhibitors to market their products and services to thousands of conscious, industry-specific consumers. TIHTS prides itself in providing top of the line education for the HBC industry year after year.


                                                           WHY EXHIBIT

    • Texas is home to more than 300,000 Licensed Cosmetologists
    • TIHTS has introduced brands to industry professionals and consumers for the past 18 years
    •  Reach more than 5,000 industry professionals in 48 hours
    • Secure new customers and sales leads to one centralized location
    • Market to thousands of conscious, industry-specific consumers
    • Pre-event and post-event brand promotion

    • 18 Year Track record of introducing pros and consumers to your brands
  • Valuable promotion of your brand before the event

Promotion venues:

Show website: www.texashairshows.com (we receive thousands of hits per month)

Over 100M targeted market impressions via national magazine

E-marketing: Each exhibitor is provided with e-blast sent pre and post-show

By the Numbers:

  • 81% purchase products on the show floor
  • 92% identify products for future use
  • 78% listen to in-booth education
  • 83% participate in the Education Program
  • 7 out of 10 attendees directly influence purchasing in their salon